adidas- Boss Everyone

A game of football one-upmanship played out on social. We took the ultimate team sport and made it every player for themselves. We created a shareable meme for fans to show off their skills, celebrate their attitude - and BOSS EVERYONE. We used our biggest players to start the one-upmanship (Alli > Oscar > Özil) via their own channels, then opened it up to the world to claim the title of biggest Boss.