Chelsea FC - If it’s not Blue, it will be.

To launch Chelsea’s new kit, we gave the club — and its fans — a rallying cry. A defiant statement of intent. A message to rivals and neutrals alike: blue isn’t just a colour, it’s a takeover. This campaign didn’t just unveil a shirt — it declared war on subtlety. From social teasers to high-impact launch content, we turned up the volume and painted everything in Chelsea blue.