Jaffa Cakes…Cola Bottle Flavour

Cola Bottle flavour? What, like the pick ‘n’ mix sweet? Yep, exactly that. A weird combo on paper—but strangely irresistible in practice. Teased online ahead of launch, the flavour split opinion fast, and that divisiveness became the core of the campaign. By embracing the weirdness upfront, we disarmed the haters and dialled up Jaffa Cakes’
‘Unapologetically Jaffa’ ethos: different, original, and proudly odd.